Commissioners' Incentives and Shrinking Opportunities

Cody Campbell, the billionaire Texas Tech booster and visionary behind the “Saving College Sports” campaign, joins John to diagnose what’s ailing college athletics, from the NCAA’s broken governance to its outdated economic model. He lays out a few provocative fixes, including a push to modernize media rights under the Sports Broadcasting Act—a move that could unlock as much as $7 billion in new revenue.

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