2min chapter

Truth Over Tribe: Christian Takes on Culture, News & Politics cover image

Should Christianity Today Stop Emphasizing Church Scandals? with CT President, Tim Dalrymple

Truth Over Tribe: Christian Takes on Culture, News & Politics

CHAPTER

The Leak in the New York Times

The New York Times used AI to determine the emotional responses of readers to particular articles. As an advertiser, I could decide, do I want my ad on an angry article? Do I want it on a hopeful article? That's very, very sophisticated and obviously not what's happening at a place like Christianity Today. But you're right, these tools, this has come from my own experience. When you get into the back end and you see the degree to which you can target individual, well, I shouldn't say individual groups of people, it is a little bit sobering.

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