
Mobile Experiences and Growth in Today's World by Google Global Product Lead
The Product Podcast
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Optimizing the Mobile Experience
The lines between web and ap continue to blur. Forty five per cent of shopping sessions include more than one transition between a sight and an ap. Research from forester and gogl studies show that company mobile experiences have seen three digit growth in mobile conversions. Visitors of optimize sights are three times more likely to downote the ap. This really shows the value of investing and optimizing the mobile experience.
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