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Episode 46. Leveraging Facebook ads in B2B marketing and ABM campaigns with Dennis Yu

Full-Funnel B2B Marketing Show

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How to Generate B2B Marketing Leads

The biggest fundamental thing that people are missing is they just don't understand the strategy of collecting content that's high authority. And then using Facebook as a mechanism as an amplifier as a megaphone to get it out there. Do you have a lighthouse figurehead, someone who your customers would respect who's well known? Just yes or no in the chat.

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