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Barefoot Wine: Bonnie Harvey and Michael Houlihan

How I Built This with Guy Raz

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From Struggles to Success: The Barefoot Wine Journey

This chapter recounts the early challenges faced by the Barefoot Wine brand in gaining visibility and sales in stores. The speakers share pivotal experiences, including innovative marketing strategies and financial hurdles, that led to their eventual growth and acquisition. Ultimately, they reflect on the journey of building a successful brand while emphasizing the importance of perseverance and strategic evolution in the competitive wine industry.

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