Customer Before Product: A Different Way To Win With E-Commerce
Shopify Masters
00:00
The Reverse Direct to Consumer Model
The creator economy is one of those big buzz words right now. It means when you have community and organic distribution channels at your disposal, it's sort of like the reverse direct to consumer model. There's some really smart people smarter than I am who are predicting that in the next 15 years, the vast majority of econ businesses will be created or led by creators.
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