How to stand out instead of competing on price

What does it really take to adapt in business when the rules keep changing?
 In this episode of Small Business Pivots, host Michael D. Morrison sits down with Dave Burnett, founder of AOK Marketing and PromotionalProducts.com, to unpack 27 years of entrepreneurial lessons in sales, marketing, and digital pivots.

From handing out free samples for Bacardi in college to building one of Canada’s most recognized SEO and digital marketing firms, Dave reveals:

• How to spot the exact moment you need to pivot in business.
• The five stages of customer awareness—and why most businesses fail at the first step.
• What SEO for AI really means and how search is fragmenting beyond Google.
• Why adapting faster than your competition is the only way to survive shifting markets.

Whether you’re a small business owner just starting out or running a multi-million-dollar company, this conversation will show you how to create awareness, stay relevant, and actually get found in today’s noisy, AI-driven world.

Ranked in the top 10% of podcasts globally, Small Business Pivots brings you the raw stories and strategies from entrepreneurs who’ve been in your shoes.

Dave Burnett: Founder & CEO of AOK Marketing

Website: https://aokmarketing.com/

LinkedIn: https://www.linkedin.com/in/davebburnett/

Blog: https://aokmarketing.com/blog

Podcast: https://aokmarketing.com/learningcenter/podcast/

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