Ben: I strive to maximize every day of the year and maximizing my time comes the form of using tools that can help me work smarter not harder. He says he started in the digital world about 20 years ago with a newsletter but now his company Alliance is so knee deep into digital marketing they use Instagram and TikTok for marketing purposes. Ben was one of the first go getters towards social media when Jeff Weiner launched LinkedIn  and there's no excuse not to educate on an younger generation or something you want to learn from.

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