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5min chapter
Nerd Alert: How Personality Predicts Ad Response
The Marketing Architects
Understanding Personality's Impact on Ad Perception
This chapter examines how personality traits affect responses to Instagram advertisements, highlighting traits such as extroversion, neuroticism, and self-efficacy. It discusses a study on college students, revealing that those with high self-efficacy tend to reject intrusive ads, while other traits influence diverse perceptions of personalized advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode