4min chapter

Wake Up to Money cover image

Review of the Business Year

Wake Up to Money

CHAPTER

Navigating Business Challenges and Ethical Implications in Fashion

This chapter explores the complexities faced by a business re-entering the market after stock shortages and the effects of the COVID-19 pandemic. It highlights the rise of Shein and discusses the ethical responsibilities of fashion brands, urging a balance between heritage and modern branding.

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