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Nostalgia Meets AI: Decision-Making and Moral Frameworks
This chapter explores the emotional connections to nostalgic media like 'Star Trek: The Next Generation' while linking these to the technical integration of AI and LLMs in decision-making. The discussion covers initiatives like 'MoralMe' that crowdsource ethical dilemmas and how AI can enhance human cognitive processes in marketing and creativity. It also addresses the challenges within large media organizations like WPP, emphasizing the need for innovative applications of AI to optimize decision-making and improve marketing strategies.