Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.

He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.

Intent of Search is the new paradigm… on the EDGE!

Key Segments

[00:02:48] Introducing Mark Williams-Cook

[00:09:21] What are Zero-Volume Keywords?

[00:11:32] Intent Volume vs. Search Volume

[00:12:58] EDGE of the Web Title Sponsor: Site Strategics

[00:15:12] People Also Ask and Intent Proximity

[00:18:00] EDGE of the Web Sponsor: SE Ranking

[00:19:41] Knowledge Graph Optimization

[00:23:06] Strategies Toward Optimization of Knowledge Not Volume

[00:24:01] Google says Links Won’t be as Important in the Future

[00:26:33] The Helpful Content Evolution

[00:27:28] Mark's Tests: Scraped vs A.I. Content

[00:29:54] EDGE of the Web Sponsor: Wix

[00:32:28] Crawling Around the Floor Looking for a Book in the Library

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Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.

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