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Scott Belsky: Content Creators, Creativity, and Marketing in the AI Landscape (Encore)

Generative Now | AI Builders on Creating the Future

CHAPTER

Navigating AI in Content Creation

This chapter examines the influence of generative AI on content creators within digital marketing and social media platforms. It highlights the value of authentic human storytelling amid the rise of AI-generated content and delves into the balance between personalization and privacy in consumer experiences. The discussion also addresses the impact of AI on small to medium-sized businesses, emphasizing opportunities for growth and the complexities surrounding intellectual property in the evolving landscape.

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