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Teaching AI to taste and smell could help the future of product design

The Vergecast

CHAPTER

AI and the Art of Sensory Design

This chapter examines the role of AI in product design, particularly in creating personalized sensory experiences linked to flavors and fragrances. The discussion highlights skepticism about AI's capacity to authentically measure human tastes and emotional connections, questioning its true impact versus its marketing potential. Through various examples, the chapter reflects on the complexities of integrating technology with personal experiences, emphasizing the importance of human insight in creative processes.

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