Evolution of a Iconic Brand: LEGO's Adaptation and Innovation

Exploring how LEGO maintains its brand essence while branching into new territories like Formula One and space exploration, collaborating with influencers, and tailoring marketing strategies for different demographics. The chapter also discusses LEGO's expansion to target adults and women through products like flower bouquets and partnerships with Epic Games for LEGO Fortnite, highlighting the brand's global resonance with local market optimization.