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S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena

JUST Branding

CHAPTER

What's the Future of Internal Branding?

Jacob: I think, you know, for me it's everything you've said that puts the employee at the heart of the brand which I think is so important. We're just now really trying to figure out how did that impact branding, internal communications and marketing like what do they have to be thinking about differently. Meg: There's going to continue to be more authenticity because people don't want slick anymore they want real stuff. Jacob: Do you have a final question for Meg?Meg: Yes, where can people find you on LinkedIn or my new website called Awesome Explorer extraordinaire? And we'll keep having a chat next week.

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