With over 20 years of coaching experience, Clare is highly sought after by other expert coaches, as well as successful coach training companies as a Master Mentor Coach. Clare looks to continually sharpen individuals’ coaching edge and upskill mentor coaches so they can deliver high-quality feedback to their coaches-in-development. Her laser focus on mindset shifts and her knack for spotting marginal gains has made her a go-to person for coaches looking for mentorship and practical, meaningful ways to improve their practice.

With an international following from both her coaching peers and senior leadership, Clare is making a difference to the world of work via the professional application of coaching. Her mission across all her work is to encourage leaders to put people and the planet before profits. In 2015, Clare started her own business, Clare Norman Coaching Associates. Drawing on 25 years of learning and development experience gleaned from leading L&D strategy within NatWest and Accenture, she specialises in transition and leadership coaching, alongside mentor coaching and coaching supervision.

Clare’s first book, Mentor Coaching: A Practical Guide, is a work of passion and according to Fran Fisher MCC, ’makes a significant contribution to the conscious evolution of the coaching profession, [and] offers a new paradigm for coach mentoring and the continuous personal and professional development of the coach.’

Her second book, The Transformational Coach: Free your Thinking and Break Through to Coaching Mastery, draws together all that she has discovered from mentor coaching over 250 coaches about what coaches need to unlearn in order to be masterful coaches.

Living in the New Forest, Hampshire with her bloodhound and husband, Clare is a prolific blogger and an award-winning regular feature writer for industry magazines and journals. She is also a popular speaker, often called upon to deliver webinars and keynotes to fellow coaches looking to sharpen their edge.

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