8min chapter

Bloomberg Businessweek cover image

Charitable Giving, The Business of Affordable Baby Food

Bloomberg Businessweek

CHAPTER

Philanthropy Trends Among America's Wealthy

This chapter investigates the philanthropic behavior of high net worth individuals in America, revealing significant trends in charitable giving, particularly during the holiday season. It examines the correlation between market performance and generosity, highlighting generational and gender differences in philanthropic priorities. The chapter also discusses how major events like the pandemic have temporarily shifted focus towards essential needs and social justice causes, influencing overall giving patterns.

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