Product Mastery Now for Product Managers, Leaders, and Innovators cover image

435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia

Product Mastery Now for Product Managers, Leaders, and Innovators

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Salika: A Learning Activity for the Company

The Hershey Company won an award for its innovation practices. CEO Michelle Buck says it's a good way to learn and improve the organization. The company also emphasizes how everyone, not just R&D or Innovation, plays a role in what is going on inside of the company.buck: How do you make sure as an organization that our executive committee members really make a very conservative effort to share the enterprise strategy with every employee?

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