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Neuroscientist Tali Sharot - How to See the World Anew

How To Academy Podcast

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Understanding Emotional Habituation and its Impact on Behavior

The chapter delves into the concept of emotional habituation, where repeated exposure to stimuli leads to reduced emotional reactions, using examples like a barking dog or scary images. It explores how the brain processes familiar stimuli differently from novel ones, and how this knowledge can be used to manipulate public opinion incrementally. The discussion also covers the influence of social media on information sharing behavior, presenting innovative solutions like trust and distrust buttons to combat misinformation.

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