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The Art of Prioritization
I audit all the prioritization and I personally decide on the final prioritization of every single project in the company that a customer will ever see. And then we update it twice a year. Most companies ask product management to basically be their program managers. We have a very small product management function. It's very small. Product marketers are senior product managers. So we have no outbound people. The junior product managers don't need to do outbound. But most of what people call product management, we call program management. They're the ones keeping the whole thing on the trains because everything has to fit together. You just take thousands of inputs. You put them in your head and then you