Exploring the rapid expansion of coffee shops in China, the evolving tastes of Chinese consumers, and the competitive strategies employed by domestic and international coffee brands in the country's flourishing coffee market.
Brace yourselves, coffee lovers, as China's coffee industry is brewing up a storm of epic proportions. What was once a niche market is now a full-blown caffeine craze, with coffee shops popping up like mushrooms after a rainstorm. From artisanal roasters to international giants, everyone wants a piece of the action! We take a look at the competition, as fierce as a triple shot of espresso. On the show: Heyang, Yushun & Steve Hatherly