Fintech Insider Podcast by 11:FS cover image

732. Insights: Is the future of SME banking specialisation?

Fintech Insider Podcast by 11:FS

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The Importance of Partnerships in Marketing

Is the way you go to market increasingly about partnerships rather than sort of trying to build your own brand directly? How important is sort of direct to business versus partnerships in your strategy? Yeah, partnerships are a big part of our strategy. We're a B2B2C model and ultimately that is driven through partners.

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