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Everything You (probably) Don't Know About Marketing & Business | Chris Do | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

The Importance of Giving Back

"I just felt like, I'm feeling manipulated here," she says of PewDiePie's recent actions. "This hurt his brand is this, as he goes two steps back and forward with it." She adds that when you turn into a game show and you're exploiting their misery to generate views or more money, that becomes very problematic. "'PewDiePie: The Next One'" airs Sunday at 10 p.m. ET on YouTube.

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