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HBR Presents: Cold Call
HBR IdeaCast
The Importance of Privacy
People really do care about their privacy for the most part, but this concern doesn't always translate into our behavior. It's not that people are stupid, it's just that our brains are kind of hardwired to think in certain ways and not in other ways. We see people giving away a lot of information for very small, but immediate rewards like a free pizza.
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