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The Weight Loss Scientist: You've Been LIED To About Calories, Dieting & Losing Weight: Giles Yeo
The Diary Of A CEO with Steven Bartlett
Is There a Systemic Approach to Reduce Meat?
I think a better way of doing it is to try and get people to choose the healthier choice. Whatever the healthier choice might be, make that the easier and cheaper choice. This could be subsidizing it. It could be putting it in different parts of the supermarket. There are any number of different things you can put in place so that you can't make something more expensive without making something cheaper.
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