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Andy Budd - Design Leadership is Poker not Chess
Brave UX with Brendan Jarvis 🇺🇦
The Importance of Adaptive Path
In the early 2000s, there was only one UX agency in the world called Adaptive Path. The people who were having an impact on the industry at that time were freelancers and then agencies. But if you ask the designer where you want to go and work now, they were no longer saying I wanted to work at Adaptive Path or Clear Left. So he decided to find another outlet: coaching head directors and VPs of product and design. He says designers have a huge amount of problems when it comes to solving users' problems.
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