The Growing Audience in Formula One

In 2000, I think we just thought our racing spectacular is the best in the world. But times have changed and people don't want to sit there waiting for hours on a track. They want to see Shaquille O'Neal walking around and there's Tom Cruise. Look at this Federer. Oh God, fucking TB 12 here. Everyone likes this. It's exciting. Now this growing audience in the US, how is it helping F1? Do you think damaging F1? I think it is not damaging at all. It's just helping. You know, there's like blowback from the Miami introductions. We are the best, but nobody watches me. Yeah.