Igit Is the Best Practice

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Once something becomes a best practice, it's not going to work any more. The elger of them has realy learnt that their content is great. O hate the elgerothems far ahead on it. They have an insane amount of backling. So you're not going to be able to get at least not for cheap, not without a lot of work. Like it is, it is not the right way to gofor any business or organization now,. but it is often touted by exacon and others who aren't as in the noon content marketing.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

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