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The Importance of Format Control in Publishing
In theory, it starts with very robust commissioning. For a book to get through the commissioning process, there's quite a lot of work and including in that is forecasting. And then we will produce the book and we will go to a good size print run on the first printing. But I think now the technology is really changing. The printing processes have really come on. We're having to look at our formats so we can be much more digitally available.