3min chapter

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#106: Unleashing the Full Potential of Email Marketing

Marketing Made Simple

CHAPTER

How to Use Email to Build a Relationship

Email is one of the most underutilized tools in marketing as an opportunity to build a relationship between you and your customers. For every dollar you invest in email, you see a $36 return on that investment, which is a 3,600% return on investment. Email outperforms all other forms of digital communication by far.

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