Should Influencers Unionize?
ICYMI
The Importance of Having a Personal Brand
"There's this big rush to set up your little beachheads everywhere and have a personal brand. And I have never done that well with building a personal brand," he says. "I just log on to social media and immediately like I start breaking out enough flop sweat, you know what I mean? It has not like tanked my career." He adds: "People are kind of reaching for whatever seems logical in the short term"
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