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2min chapter
New marketing research you need to know: Live at the IPA
The WARC Podcast
Intro
This chapter highlights key discussions from the IPA Effectiveness Conference in London, emphasizing the significance of recognizing marketing excellence through the Walk Awards. A guest speaker also shares research on the impact of creativity and consistency in advertising on brand effectiveness and profitability.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode