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Decoder Ring | How Books About Things That Changed the World… Changed the World

Slow Burn

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The Accidental Purple Revolution

This chapter explores the unexpected invention of mauve by young chemist William Perkin, who aimed to create artificial quinine but instead transformed the dye industry. It examines how this vibrant color not only influenced fashion trends, notably with Queen Victoria's endorsement, but also marked a significant shift in consumer culture and industrial practices.

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