The Physics of Startups with Rob Snyder cover image

How to figure out 0-1 sales

The Physics of Startups with Rob Snyder

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Identifying Your Ideal Customer Base

This chapter explores the critical role of defining the right customer base for product success, utilizing the pool hypothesis to distinguish genuine demand from mere interest. It introduces a framework for founders to align their products with the true needs of potential customers, ensuring effective sales strategies rooted in actionable insights.

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