Cereal Wars - Going Soggy | 6
Business Wars
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Kellogg's Strategic Transformation and Market Challenges
This chapter examines Kellogg's transition from a cereal-focused brand to a key player in the convenience food sector following the acquisition of Keebler Foods. It addresses the challenges of declining cereal sales and the company's responses, including revitalizing its offerings and navigating consumer concerns over Kashi's integration.
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