How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

How I Built This with Guy Raz

CHAPTER

The Impact of Recognition and the Challenges of Competition

This chapter explores the influence of a Time Magazine cover story that named Ben & Jerry's the best ice cream, showing how reviews can shape public opinion. The speakers also discuss the competitive challenges the brand faces, particularly from larger corporations seeking to dominate the market.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner