Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Speaking of Psychology
00:00
Is There a Benefit to Retail Therapy?
Spendthrift is the emotional experience of making an everyday purchase. The pain does seem to be muted or less influential, because these things are just kind of a expected purchases. We did experiments where we made people sad and then had them do kind of shopping choices. Choosers showed that they got over their sadness faster than the non choosers.
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