The Heart of Healthcare | A Digital Health Podcast cover image

The Health Insurance Founder That Hates Insurance | Oscar Health Co-founder Mario Schlosser

The Heart of Healthcare | A Digital Health Podcast

CHAPTER

Rethinking Healthcare Branding and Advertising

This chapter explores the potential for improved branding in the healthcare industry, addressing the imbalance in marketing between insurance companies and healthcare providers. The speakers emphasize the importance of events like HIMSS as catalysts for creating impactful healthcare brands and advocate for a transformation towards more effective business models.

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