Is There a Barrier of Entry?

The cooki dough does bring them in the door, but they always buy more as hat i'm hearing you say, correct. So what's the incentive just to show up, even if they don't buy? When we know these people are most likely, nine times out of ten, maybe more, going to buy from us.? I used to work in retail. And a lot of times, when they were in the store and they compared the inexpensive offer to some of the other offers, they would end up grading, you know, to something higher.