In this milestone episode, we’re joined by a true pioneer in the alcohol-free movement — Andy Ramage.

Andy first made headlines when he chose to go alcohol-free while still working in the high-octane world of commodities broking. At the time, it was a bold and unusual move — one that brought both professional challenges and deep personal transformation. That single decision sparked a ripple effect that would go on to impact hundreds of thousands of lives around the world.

Since then, Andy has become one of the most respected voices in the alcohol-free space. He’s a best-selling author, performance coach, and the founder of Coach Business School, where he trains a new generation of alcohol-free and wellness coaches — including both of us, Steve and James.

In this conversation, we go deep into:

Why Andy gave up alcohol at the peak of his broking career
The resistance he faced — and what helped him stay the course
How that decision evolved into a global mission to change lives
The behind-the-scenes story of his upcoming Hollywood-backed documentary, Going Dry, set for release in Spring 2026
His vision for empowering others to coach from a place of purpose and impact