
18. What is the business case for marketing?
Future Proof
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Is There a Marketing Mindset That Is Needed?
Marketing is not just about being a marketing manager, it's also about having a broader marketing sensibility. You have to be company orientated as well as custome orientated and product orientated. Be brave to go out and sell marketsing with in your organizeagient,. otherwise eger to be the first thing to be cut.
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