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Deconstructing Peter Zeihan’s Creator Biz

The HeyCreator Show

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How to Promote Your Free Products

Zion: This is the model that virtually all media companies are built on. You have free products, front end products and back end products. Your free products are monetized by ads. They're always your biggest audience because they're free. It's the lowest barrier to entry. Back end products are much more specific and they're priced much, much higher.

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