Caleb Ulffers CEO of Haven Athletic - Organized bags for high performance athletes.
Ecom Gold
00:00
How Did You Get Your First Presale?
We knew the name at that point and hadn't put a ton into branding. So we did it a little bit non traditional, which I feel like is kind of the typical bootstrapper way. And so just kind of have slowly built things more and more over time. Highly recommend finding a celebrity to start a product with all the best, fastest growing brands are kind of doing that right now. It's a genius play. If you can make it work,. Like kind of rising together and we didn't have that opportunity and we didn’t do that.
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