The Culture: How Taylor Swift won by taking control of the narrative
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The Re-Recordings of Taylor
It's important because it's very difficult to make money as a musician, and owning the rights to your own master recordings is a way to make money in the music industry. She experimented a little bit with a more poppy sound before, after building up her career as a country singer. There was a lot of pushback to that at the time, particularly when people heard that first single, we are never ever getting back together,. which a lot of fans thought was too different.
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