#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Challengers in the Workplace
Human is a part of our brand proposition. There are significant challengers facing the workplace. It's become part of our marketing strategy to hit those head on. We run an online event called work human spotlight, where we specifically take an unfiltered, unscriptered approach. And i think it's just one of those experiential too, experiential in activation, but also innovation in how we see our roll in the workplace and as a brand in the world.
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Transcript
