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#113 Sarah Tavel: The Value of Intellectual Rigor
The Knowledge Project with Shane Parrish
How to Create the Most Contrast in a Market Without a Competition
Postmates was the first to introduce delivery for any small business. Dordash had the same insight, whut followed them kind of a year and a half later. Both use incredibly similar techniques in the beginning to get the demand side fly wheel spinning. You have to be just so much better than the competition that it's obvious that you're the way to go. But that wasn't as obvious for postmates when they were going into San Francisco.
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