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What Happened With the Dress?
The dress that went viral is an example of what we basely call color contrast. What was happening with the dress is that you had the juxtaposition of different colors, and they interacted in your perception. And so that's a well known illusion called brightness arsi color contrast. Some people literally became almost frightened by it. It's like, how is it possible that i could hold on to any of my perceptions? Most of our work is really about creating that doubt - because through that doubt you have the possibility of having creativity.