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Ep# 17 I WTF is Gaming in India? | Career, Investment, Entrepreneurship

WTF is with Nikhil Kamath

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Influencer Marketing and Game Development Insights

This chapter explores the role of influencers in game marketing, focusing on Discord, Twitch, and strategies for promoting games through influencers. It discusses the significance of involving influencers early in game development and reveals examples of successful marketing approaches by companies like Indus and Riot. The conversation also delves into the Indian gaming industry, emphasizing the importance of originality in game development and the challenges and tips for esports game development in India.

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