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17min chapter
Ep# 17 I WTF is Gaming in India? | Career, Investment, Entrepreneurship
WTF is with Nikhil Kamath
Influencer Marketing and Game Development Insights
This chapter explores the role of influencers in game marketing, focusing on Discord, Twitch, and strategies for promoting games through influencers. It discusses the significance of involving influencers early in game development and reveals examples of successful marketing approaches by companies like Indus and Riot. The conversation also delves into the Indian gaming industry, emphasizing the importance of originality in game development and the challenges and tips for esports game development in India.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode