Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs
DTC Podcast
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Strategic Brand Building for Business Success
This chapter explores the strategic decisions founders make in branding to attract investors and acquirers, emphasizing the value of authenticity in brand storytelling. It delves into the complexities of navigating funding processes, hiring experts, and preparing for exits while highlighting the ongoing role of founders in maintaining continuity post-acquisition. Additionally, the discussion includes insights on angel investing, the beauty industry's resilience, and effective marketing strategies that prioritize genuine engagement over follower counts.
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